Dear 84444.com customer,
Sprint/Nextel/Boost/Virgin Mobile USA/Cellular South/Cellcom/nTelos USA have informed us of planned maintenance on their SMS and billing platform.
Type: Carrier maintenance.
Partner Impact: Premium and Standard Rate traffic to and from these carriers will be delayed during the maintenance period.
The maintenance work will be carried out at the following time:
2009-12-16 01:00 EST to 03:00 EST
Planned maintenance – Sprint/Nextel/Boost USA
Sprint/Nextel/Boost USA have informed us of planned maintenance being carried out on their SMS platforms.
Type: Carrier maintenance
Partner Impact: Premium and Standard Rate SMS traffic to and from Sprint/Nextel/Boost USA subscribers may be delayed during the maintenance period.
The maintenance work will be carried out at the following time:
2009-12-13 01:00 EST to 06:00 EST (06:00 – 11:00 GMT)
MO messages sent from affected subscribers will be queued by the carriers. MT messages sent to affected subscribers will be queued on the SMS Gateway for delivery once maintenance has been completed.
Service degradation – Verizon USA
Verizon USA are currently investigating an issue related to delivery reports for MT SMS sent to Verizon subscribers. In some circumstances the final delivery report status for an MT SMS may be delayed.
Text Messages for nightclubs has been a great category for our mobile
Text message marketing works for nightclubs.
marketing site 84444.com.
Nightclub text message marketing simply makes sense in part, because young adults who frequent nightclubs are avid mobile users. The target market could not be better defined. If a nightclub contacts them by text message marketing, young adults are spontaneous and will go.
Moreover, young adult singles are price conscious with less spendable income than middle age adults. Therefore, a mobile coupon from a nightclub can bring them in for the evening. It’s the same with entertainment; nightclubs can announce their bands that are performing to get visitors to the club.
Finally, young adults are viral with promotional text messages. This means that you get bonus coverage when patrons send the mobile advertisment to their friends. You can’t do this with other media and email, as we all know, is so yesterday when it comes to 20-somethings.
Read about 84444.com’s Bob Bentz talking about mobile marketing for nightclubs on this article from Nightclub.com.
The USA mobile internet population is increasing rapidly.
Embedded links will get visitors to your web site.
According to an October, 2009 study by eMarketer, 29.2% of mobile phone users log on to the mobile web at least once per month. This is up from 22.3% last year.
And, most of these mobile web users are heavy users. 21% of the American population gets on the mobile web more than 10 times per week. A year ago, only 15% got on the mobile web more than 10 times per week.
The average number of mobile internet sessions per month is 20. That doubles the amount of sessions that Americans accessed just one year ago.
One of the best ways to take advantage of the burgeoning growth of the mobile web in the USA is to add an embedded link to your broadcast or return message when using 84444.com.
84444.com users can simply add a URL in the text message. When a consumer receives that message, he or she can simply hit the “go to” or similar button on their cell phone and reach your web site. Or, consumers can scroll down to the URL and click on it on some phones like the Blackberry and access your mobile web site.
Using embedded links is a great way to get more consumers to your mobile web site. It’s just another great feature of mobile marketing and 84444.com.
For the first time ever, a study has analyzed the use of mobile coupons by
3% have used mobile coupons
USA mobile phone users.
The results are that 3.0% of Americans acknowledged having used a mobile coupon in the month of October, 2009, according to eMarketer.
That’s not surprising to retailers who have used mobile marketing solutions in their advertising. Store managers have seen the power of the cell phone in bringing customers to their stores.
Some other interesting results from the study show that:
Between 06:38 and 12:19 GMT, we experienced an issue with our connection to Alltel USA’s SMS platform.
Partners may have experienced delays to MT SMS sent to Alltel subscribers through the 84444.com Gateway during this period.
MT SMS that were delayed have now been passed on for delivery. MO SMS from subscribers were not affected during this period.
We are continuing to monitor our connection to Alltel closely to ensure that the issue has been resolved.
Please accept our apologies for this interruption in service any inconvenience that this may have caused.
Alltel scheduled outage for December 3.
Planned Maintenance – Alltel USA
Altell USA has informed us of planned maintenance on their billing platform.
Maintenance will be performed December 3, 2009 between 2:00AM and 6:00AM EST.
During this time, clients may experience premium SMS MT failures.
MOs are not affected by this maintenance.
In the event of an outage, premium MTs will be queued and sent after maintenance is complete.
Although almost every adult in the United States has a cell phone, some demographics are better targets for mobile marketing efforts than others.
Mobile advertising best to target young men.
According to a study by BIGresearch, mobile marketing efforts are best suited to target the following groups:
* Young Men — This group is very cell phone-centered and are likely to be regular users of social media such as Facebook, MySpace, or Twitter. At the opposite end of the spectrum are older women who are less likely to be centered around their cell phones or to use social media.
* Electronics — Mobile advertising is more effective when targeting specific industries or product groups such as electronics. Those who are regular users of mobile marketing tend to be far more likely to purchase electronics over the next six months than those who did not like mobile marketing.
* Advice — Mobile marketing users are more likely to both give advice and seek advice about products or services they have purchased.
The study confirmed the dominance of males in mobile advertising. 57.8% of those who use mobile marketing are male versus only 46.2% of the American public being male. The average age of those using mobile advertising is 39.2, slightly younger than the 45.9 year-0ld age of non-users. 37.9% of mobile marketing users utilize Facebook versus only 26% of non-users.
The good news for legitimate mobile marketers is that more consumers are now understanding that mobile marketing is true opt-in marketing. 58% of people in the study now understand that mobile marketers need permission prior to sending a mobile advertisement. This is up 3% over last year’s study.
Insisting on permission prior to sending a mobile marketing message is an important factor for all legitimate direct marketers. It is good news that consumers will insist on permission prior to be marketed to, for that is precisely why mobile marketing is so effective.
