The Kelsy Group, a division of BIA, has found that local mobile ad revenue is expected to reach more than $3.1 billion by 2013, up from $160 million in 2008. The bulk of this is mobile search, at $2.3 billion. SMS had only $100 million in 2008!
Local ad revenue may hit a low of $135.8 billion in 2010 before climbing a bit in 2011. And, local advertising in newspapers, direct mail, TV, radio, yellow pages, outdoor, magazines and online is expected to slip to $144.4 billion by 2013, down from $155 billion last year, says BIA.
Radio and TV Internet revenue will climb to $1.9 billion in 2013, from $805 million last year.
Local mobile advertising will be the next hot trend, especially in terms of local mobile search according to The Kelsey Group study. Local mobile ad revenue will hit $3.1 billion in 2013, mobile search will reach $2.3 billion, and local searches, which were 27.8% of all searches in 2008 is projected to hit 35.1% in 2013.
The report states that currently, 54 million people use the mobile web, and should reach 95 million by 2013. Local search will make up more than half of mobile advertising at 56%, though local search will only be just over 35% of all searches.
Tags: interactive marketing, mobile advertising, mobile advertising stats, mobile marketing, text message advertising, text messaging
