Peirce College, Philadelphia Pennsylvania, utilizes mobile marketing in order to engage more students to their endless opportunities. They market a keyword and a shortcode on public transportation, such as buses and taxi cabs, in order to allow prospective students to learn more about the college. This do-it-yourself marketing is also known as permission-based marketing, or opt-in marketing, where the interested customer opts-in to the promotion or information being displayed. This now gives the business or organization a database in which they can now report information to through broadcast text messaging.
The customer sends in the keyword in order to receive a response message. Peirce College uses this strategy to gather leads in order to contact these prospective students that are sending in the keywords. The customer receives a response letting them know that a representative will be contacting them shortly and a thank you for their interest. This process is simple and convenient through 84444.com.
Advanced Telecom Services offers this service of broadcast text messaging through their brand, 84444.com. 84444.com allows an organization to reserve keywords that they wish to market to the shared shortcode 84444.
84444.com’s service provides a University or College with the qualities they need to better their community of students. Studies have shown that 98% of college students own a cell phone, and more than 90% of those students use text messaging. If an e-mail is sent to the student, it may be read a couple hours later, whereas 94% of text messages are opened immediately upon receipt. This statistic raises another way in which colleges or universities can operate 84444.com. With text message broadcasting the institution can send out mass text messages in the case of an emergency or class cancellation to all of its students. The students will obtain the information within the first five minutes of the text message being sent.
Using this service is a great way to promote your college or university, and what it has to offer. The possibilities of service are endless! Mobile marketing is one of the fastest, easiest, and most effective marketing strategies in today’s industry. Peirce College benefits from this strategy in that they build knowledge to potential students everyday.
Tags: broadcast text message, emergency text messaging, keyword, mobile marketing, Peirce College, shortcode, text message marketing
